The Scudder Falls Bridge spans the Delaware River between Ewing, NJ, and Lower Makefield, PA. The bridge, its adjoining interchanges, and immediate approach roadways are a heavily-used commuter route that encounters peak-period traffic congestion and travel delays on a daily basis. The existing bridge was constructed in 1959 and opened in 1961, becoming an important regional commuter connection between Bucks County, PA, and Mercer County, NJ. The bridge carried an average of 58,400 vehicles per day in 2014—far more than it was designed to handle. DRJTBC advanced the Scudder Falls Bridge Replacement Project to address safety deficiencies and current and foreseeable future traffic congestion at the bridge, its nearby interchanges, and its approach roadways in New Jersey and Pennsylvania.
HOW WE HELPED
McCormick Taylor managed the public involvement for DRJTBC’s planned replacement of the Scudder Falls Bridge. The project is expected to impact thousands of daily commuters traveling between New Jersey and Pennsylvania over several years, and affect communities that are either adjacent to the new structure or fall within the travel shed on either side of the crossing.
In addition, the newly constructed bridge will incorporate tolling at this location for the first time. As a result, the Commission initiated a multi-year, bi-state outreach program that encompasses both the design and construction phases of the project.
As part of this effort, McCormick Taylor led a multifaceted team of public involvement and creative design professionals responsible for communicating project news and information across a wide audience. Specific program elements include: coordination with officials, resource agencies, local stakeholders and the public; development and maintenance of outreach tools such as a project website, social media program, hotline, newsletters, plans displays, and fact sheets; regular media coordination; and strategic messaging regarding future tolling on the new structure.
McCormick Taylor also produced an informational video for DRJTB. Using animation, graphics, and narration, the video describes an all-electronic tolling (AET) system that will be implemented on the new Scudder Falls Bridge. The video provides a fun and easy-to-visualize way to engage, inform, and educate the public about toll collection on the new bridge. AET will offer safety and convenience to all motorists.
Construction is currently underway on the Scudder Falls Bridge. DRJTBC will install an AET collection system when it replaces the obsolete Scudder Falls Bridge and improves its flanking approach roadways and interchanges beginning in 2019.
Learn more here: www.scudderfallsbridge.stokescreativegroupinc.com