TWELVE YEAR PROGRAM OUTREACH CAMPAIGN

STATEWIDE, PA

PennDOT engaged McCormick Taylor to work with the STC to reinvent its public participation process, which had not changed since the Commission’s inception in 1970.

PLANNING & COMMUNICATIONS , GOVERNMENT, COMMUNITY

THE CHALLENGE

Every two years, PennDOT updates Pennsylvania’s Twelve Year Transportation Program (TYP). As PennDOT’s Board of Directors, the State Transportation Commission (STC) is charged with providing a high-level evaluation of Pennsylvania’s transportation system and policy-driven direction for the development of the TYP. Public participation is a critical component of the TYP update process, but it was widely recognized that past efforts to involve the public were not effective.

HOW WE HELPED

Traditionally, input on the statewide plan of transportation projects was gathered through hearings where few members of the public participated. In fact, during the previous TYP update, only six members of the public testified at the hearings. With over two-thirds of Americans connected to the Internet and smart phone usage skyrocketing, McCormick Taylor developed a plan to harness new technology and innovation to provide the citizens of the Commonwealth with a more convenient and accessible method to participate in transportation planning.

 

The plan included the following innovative communications tools and techniques:

  • A new modernized website
  • An interactive online survey using Metroquest
  • An online public meeting webcast
  • Educational infographics
  • Interactive web maps
  • A collaborative promotions plan that brought together all the key stakeholders in the process

PennDOT and the STC were so pleased with the success of the pilot program that they adopted the modernized process in August 2013 and engaged McCormick Taylor to develop the TYP Report and continue public outreach support for the 2015 update. The 2013 outreach was very successful with 130 online meeting attendees and over 5,000 survey participants.

RESULTS

The project was recently awarded the Innovative Transportation Solutions Award by the Central Pennsylvania Chapter of the Women’s Transportation Seminar. For more information, visit the website at www.TalkPAtransportation.com.