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P3 OFFICE COMMUNICATIONS AND OUTREACH SUPPORT

STATEWIDE, PA

McCormick Taylor served as a technical advisor to the PennDOT P3 Office in all communications and outreach measures, and the Public Involvement Manager for the Rapid Bridge Replacement Project (RBR).

DESIGN, PLANNING & COMMUNICATIONS , INFRASTRUCTURE, GOVERNMENT, ALTERNATIVE DELIVERY, COMMUNITY

THE CHALLENGE

The RBR project identified 558 bridges of similar size and design (predominantly singlespan bridges or culverts) for replacement over an expedited period of time while minimizing impacts to the public. As such, communication with a myriad of stakeholders was critical to the success of projects and played a significant role in securing the next generation of P3 projects. 

 

Prior to our engagement, the public involvement (PI) process was not fully conducted in accordance with PennDOT’s guidelines. As a result, we developed a revised PI Plan in conjunction with PennDOT and FHWA. McCormick Taylor was responsible for ensuring requirements were being met by the private partner Development Entity for all projects. The most challenging task for this project was coverage of the numerous public meetings required to be held for each bridge prior to construction. We organized, coordinated, attended and audited every public meeting, and also served as quality assurance on every required press release related to each RBR bridge (over 1,000).

 

HOW WE HELPED

As the project approached the final years, we moderated a series of annual webinars specific to internal communications and education regarding the transition to the Maintenance Phase. This included the development of the RBR Maintenance Guidance Document (Pub. 104). We also gathered lessons learned data through a series of workshops and interviews with over 140 representatives.

 

Tools & Techniques

  • Presentations and Talking Points

  • Annual Report

  • Graphic Design

  • Event Planning

  • Digital Asset and Web Development

  • Environmental Monitoring

  • Lessons and Learned Report

  • Social Media

  • e-Bulletins/e-Newsletters

  • WebMap

  • Webinars

  • Media Monitoring

Communications Support Services

  • Community Outreach
  • Strategic Communications
  • Digital Marketing
  • Media Relations
  • Public Relations
  • Creative Services
  • Quality Assurance

RESULTS

This data was ultimately compiled, analyzed, and distributed in 2019 as the PennDOT RBR Lessons Learned Report.