Dana Sklack Loher | Communications Specialist II Pittsburgh, PA
How has social media changed over the last few years and how do you expect it to change in the next few years?
Social media is becoming a bigger and bigger part of everyday life. Apps or features I had never heard of (or didn’t exist!) two years ago are now a huge part of how I interact with social media daily. I use social media to stay in contact with friends, learn about breaking news, access information about my local area, read reviews, and so much more.
Why is maintaining a social media presence important for our clients?
Social media is the main source of information for a lot of people. It is the easiest and quickest way to reach out to communities as we help our clients plan projects. With project-specific pages and accounts, we can build a following of people interested in learning more about a specific effort or project. With paid ads, we can reach out to people in the community that may not be aware of a particular project or event.
What social media services can McCormick Taylor provide clients?
McCormick Taylor can provide our clients with a fully customized social media approach that meets their needs and helps them build their audience.
What are some challenges you’ve overcome while managing social media accounts?
Social media trends are always changing. It’s important to stay up to date on policies and trends for each platform you plan to use. New features are always being introduced and new trends pop up (and go away) overnight!
What’s your favorite account to follow on social media? Why?
@Weratedogs – Who doesn’t want their social feed filled with cute dogs? (All dogs get at least an 11/10 because they are all good dogs).
Jennifer Regina | Project Manager, Creative Services Harrisburg, PA
How has social media changed over the last few years and how do you expect it to change in the next few years?
Who remembers MySpace? It was the platform that exploded in popularity back in 2003. Then Facebook appeared and so many other social media platforms followed such as Twitter and Instagram. With billions of users and so many platforms on the rise, there really is a social media outlet for just about everyone. Over the last several years I think it has evolved to include the sharing of photos, videos with stories, and IGTV, all of which include the engagement of getting likes and reactions (everyone wants to be liked).
I do not have a crystal ball but I will expect video will be the standard of social media in the future. I feel like it has really grown over the last few years. Artificial Intelligence (AI)-powered chatbots will become even more prevalent, as well and we'll likely see an increase in social e-commerce features.
Why is maintaining a social media presence important for our clients?
Engaging social media campaigns allow our clients to reach their core audiences. Our social media strategists strive to represent the people behind the posts and embody the unique voice and spirit of each organization.
What social media services can McCormick Taylor provide clients?
Our team can analyze a client's existing social media and establish a social media strategy to best fit their needs. We can create content that ignites the audience and gather, track, and analyze engagement levels to ensure that our clients’ social media campaigns are successful.
What’s your favorite account to follow on social media? Why?
I don’t have a favorite, but recently I have been following a lot of interior design accounts on Instagram and building groups on Facebook because I am in the process of designing a home.
Danielle Taylor | Communications Specialist I
Philadelphia, PA
How has social media changed over the last few years and how do you expect it to change in the next few years?
Social media has become increasingly more important throughout the years. Most organizations and businesses are expected to have some form of social media these days, while that may not have been the case years ago. I think that this trend will continue to become more prevalent, and day-to-day tasks such as catching up on the news, shopping, and communication will be handled primarily through some form of social media.
Why is maintaining a social media presence important for our clients?
It’s important for clients to maintain a social media presence because they want to be seen and stay connected with their intended audiences. Having this type of open client/audience relationship that social media brings allows the audience to feel connected and stay informed easily.
What social media services can McCormick Taylor provide clients?
- Creating monthly social media calendars
- Scheduling social media content
- Collecting and analyzing analytics
- Paid social media advertising
- Graphics
What are some challenges you’ve overcome while managing social media accounts?
One challenge when managing social media accounts is negative commentary from users. It’s important to learn how to respond to this commentary in a productive and informative way to answer people's questions or ease their concerns.
What’s your favorite account to follow on social media? Why?
My favorite personal social media account to follow is E News! They have a great mix of light-hearted content and real news to keep you informed.
